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The Sports and Leisure Group is a leading company in the leisure industry owned by Theo Hendriks.

 Sports and Leisure Group is an innovative company that wants to offer a competitive ‘made to measure product' for the operation of sports centres and multi functional leisure centres. SLG translates developments and trends in sports and leisure into tangible products by means of a unique combination of the operation of centres and consultancy.

 

Since 01-01-2011 Theo Hendriks' bought out his partner with Sports and Leisure Group. The company is now fully part of Oneness Holding.

  

Currently Sports and Leisure Group operates three brands: Sports and Recreation, Family Fitness and Capital Sports.

 

Sports and Recreation offers a professional gym, a swimming pool and even a bowling hall. Family Fitnesscentres offer'Fit and Fun, all in one', and Capital Sports carry the slogan 'Move with Spirit'.

  

The company still has ownership over:

  

- Capital Sports Zwijndrecht

- Family Fitness Utrecht

- Family Fitness Laren

- Family Fitness Rhenen

- Sport en recreatiecentrum 't Gastland, Rhenen

 

Next to this, Theo Hendriks Property is still an owner of Family Fitness Laren. Also, until 2012 the company will be owner of Strada Sports Lochem together with Strada Sports.

  

A few years ago Theo Hendriks also joined 3 partners introducing a new brand: Basic Fit, which represents 31 budget fitness centres. This chain has been sold in 2010 to a private equity fund.

  

Sports and Recreation

Sports and Recreation centres are multifunctional centres of about 2.000 m2.

There's a lot more to do in Sport en Recreation centres then just swimming and going to a gym; bowling for example. 

 

Family Fitness

Family Fitness centres are aimed at the whole family offering a gym, a café, sun beds and sauna and are often located near a municipal swimming pool. They are typically 600 to 800m2 in size and have approximately 1400 members.

 

Capital Sports

Capital Sports Centers are big multifunctional centres of about 2.000 m2 in size. They have approximately two thousand members or more and are based on an adapted version of the Club Concepts. Dutch members do not want to pay for facilities they do not use. So the company offers bronze, silver of gold cards depending on the facilities they want acces to.

Live and Leisure at Capital Sports Zwijndrecht is a unique project; it consists of elderly houses, sport, swimming and meeting places.

 

Sports and Leisure has operated the next Capital Sports centres since 1996:

 

CS Duiven

 CS Bergen op Zoom

CS Goes

CS Maasmechelen

CS Vianen

CS Zwijndrecht (till present)

 

Ff Ermelo

FF Gent

FF Laren (till present)

FF Lochem

FF Utrecht (till present)

FF Valkenburg

FF Rhenen (till present)

 

SRC De Beemd, Lochem

SRC 't Gastland, Rhenen (till present)

SRC Polfermolen, Valkenburg

 

 

Consultancy

  

Next to the many operated centres, Theo Hendriks also conducted numerous consultancy projects. One example is swimming pool ‘De Wilgenring' in Rotterdam.

 

 

You can find a list of specific projects in Quickscan or References.

 

 Theo Hendriks

 

   

Theo Hendriks was the first operator in Holland who developed integrated multifunctional sports and leisure centers in the Netherlands, starting with commercializing municipal swimming pools. He added fitness, catering, sauna and sun beds to the concept, combining the reception area for all the offered services. With this combination, the members were given more flexibility and choice and less fragmentation. But that was not all; horizontal programming of the offered services and a corporate customer approach was developed: for instance organizing swimming lessons at a time preferred by parents instead of by the staff, preferably without it amounting to more staff costs. And, causing surprise whenever mentioned in an international setting, the saunas are still being visited by mixed sexes, without clothes. The commercial effect for this complete integrated concept was within 2 years time a 25% better result, with 20% more visitors than expected.

 

In 2008 he announced a new concept called ‘Live and Leisure'. In combination with renting or purchasing an apartment, residents get a membership of an eminent fitness and health club. This concept consists of living, partaking in sports and other social leisure activities, including a society, a shop, and so on, all brought together under one roof. A meeting point for the residents of the apartments, but the activities are also open to other inhabitants in the environment of the sport centre.

  

He is very experienced in the management and operation of in and outdoor sports and leisure accommodation in the public and the private sector. From 1992 till 1996 he was manager of big municipal sports centres with large leisure pools in the city of Utrecht. He also supervised large-scale denationalization and ‘develop build and operate' projects.

  

In the Netherlands and Europe, and also for IHRSA, Hendriks is known as a prominent (interim) manager, course instructor, guest speaker and coach.

 

Theo Hendriks has received the IHRSA European Club Leadership 2009 Award.